Whether it’s 5 or 150 years, an Anniversary Year is a significant occasion. It automatically creates a positive halo around the company and gives opportunities other years do not.
- 1. Client Connection: People do pay attention. Your longevity is a measure of success. Business relationships are based on trust and an Anniversary Presentation demonstrates stability and worth. Build on this connection by presenting the company’s history, accomplishments and little known attributes. Hand in hand with an anniversary is saying ‘Thank You’, which always results in greater loyalty.
- 2. Employee Morale: Staff spirit is tremendously boosted by being part of this celebratory event. There is a sense of pride and energy associated with the milestone. Even the sales team now have a theme to rally around and the glow will proceed beyond the year.
- 3. Marketing: Contacting customers is easy and can be done in many forms. You can offer special pricing, discounts, product features, additional services without question. You can mail a card or send an email. It allows for an open house, party, picnic, lunch/dinner or conference. Gifts make perfect sense as well as issuing press releases and placing advertisements.
The return on investment is very high on deciding to announce and celebrate an anniversary and yet the cost can be as little as creating an Anniversary Logo and placing it on the company’s website.