Successful attendance to your special event starts with a great invitation. Not only does it clearly provide essential details, it also sets the tone and recognition of the occasion. It’s a vital opportunity to build awareness and generate excitement. Here are a few points to consider when creating your event invitation:
From our experience, a business invitation should be a three-part send. We recommend sending a Save-The-Date in advance of the actual invitation with a few details such as the date, location and basic description of the event.
Next, send the actual invitation out. Timing depends on your event. You can send it a month early or two weeks early. It will also depend on what your invitees will need to do before attending. Some things you can include in your invitation are images, links to your website for additional information and an e-mail or link to RSVP.
Lastly, the crucial reminder invite should be sent a week or a few days before your event. Never underestimate people's tendency to procrastinate or forget.
We recommend that all three sends include your branding and be similar in design.
A static invite will get the information across, but an animated invitation can elevate your event by presenting information and photos in a more interesting manner.
Beware of using generic templates which tend to look cookie-cutter. Differentiating your event will make it stand out.