Your company news is an essential means of contacting clients and prospects and subsequently building on those business relationships. Presenting your message with motion, sound and narrative in a corporate marketing video is certainly more compelling than another static email. From informative videos to anniversary or partnership announcements, videos are quickly becoming the go-to for creative content marketing. They are attention-grabbing, deliver content in a more engaging way and can have the ability to humanize messages that connect on a deeper level with clients and prospects.
Here are some points to consider when devising your next corporate video announcement:
- Before you begin, consider the theme, story or narrative you want to achieve. It’s important to provide clarity in your storytelling. Also consider the entertainment value. A well-designed video should be both compelling and enjoyable to watch.
- Open with a title that hooks your viewers.
- Lead into your content with your logo animated to bring out its core meaning.
- A picture is worth a thousand words. Use a variety of photos to enhance and convey your message. Provide relevant copy to go along with your photos. Reading is often regarded as work to most viewers.
- Close with a call to action or a link to further information and include your tagline as emphasis. A strong satisfying conclusion can tie everything together.
- Keep it brief. The length of a video is an extremely important factor for people’s attention span. A quick 30-45 second video is ideal in length for most videos. However, up to 2-minutes (depending on the nature of the video) is our recommendation. You want a viewer’s full attention from start to finish.
- Consider the use of sound. With the recent changes to browser auto-play functionality and combined with the fact that most people in the office don't have their speakers on, we advise focusing less on using sound in your video and more on visuals. The emphasis should remain on copy, animation and photos with sound being a secondary element.
- Finally, examine the pacing and movement of the animation. Your video should be slow enough to read and process the information. However, it should move along quickly enough to get to the point.